4. Coach for Life We're not interested in New Year's revolutionist clients. We're interested in clients who are looking for a coach and fitness program to keep them healthy and fit for life. The same way most of us have a family doctor our entire lives, and likely an accountant and maybe even a lawyer, our hope is that your MadLab coach becomes your fitness, health and wellness, and nutrition coach for life—someone you turn to to help you when you're 20, when you're 40 and when you're 85 years old. Believe it or not, this is RARE in the fitness industry today. What is more common are personal trainers or CrossFit coaches who stick around for just a couple years. The reason they leave the industry is because they can't make a living coaching. For the client this means the gym you're at is often marred by a constant revolving door of coaches. MadLab's biggest goal is to professionalize the industry so its coaches can earn professional wages and become career coaches—meaning they stick around for years, even decades. For YOU, this means you won't have a constant revolving door of coaches; you'll have someone in your corner for life.